In the online collaboration platform of a corporate marketing team, a variety of unpublished strategies and sensitive information are usually stored and exchanged. These contents usually involve trade secrets and competitively sensitive data, which need to be kept strictly confidential. Here are some common types of unpublished content： --- ### 1. **Market research and analysis** -**Original research data**: Undisclosed consumer surveys, focus group results, competitive product analysis reports. -**Insight report**: Internal conclusions about market trends or user behavior (such as newly discovered customer pain points or needs). ### 2. **Draft strategy and roadmap** -**Preliminary planning document**: draft version of product launch plan, channel strategy, and pricing model. -**Schedule and milestones**: Undisclosed marketing activity execution time, product release node. -**AB test plan**: A test plan for advertising copywriting, page design, or promotional methods that has not been implemented. ### 3. **Creative and content assets** -**Unpublished creative materials**: video script, graphic design, draft social media posts. -**Brand information**: new slogan, visual identity (such as Logo redesign) or brand positioning change proposal. ### 4. **Commercially sensitive information** -**Pricing strategy**: The proposed adjustment of the price list, discount policy or subscription model changes. -**Details of partner negotiations**: Undisclosed terms of cooperation with suppliers, KOLS, or distribution channels. -**Budget allocation**: Marketing expenditure planning that has not been finalized (such as advertising delivery ratio). ### 5. **Technical related preparations** -**SEO/SEM strategy**: Keyword list, delivery plan or blacklist keywords. -**Data tool configuration**: Tracking codes that are not enabled, CRM segmentation rules, or automated process design. ### 6. **Risk assessment and emergency plan** -**Crisis public relations plan**: Coping tactics for potential negative public opinion. -**Compliance review notes**: Opinions of the legal or compliance team on changes to the advertising content. --- ###**Safety advice** -**Access control**: Assign permissions as needed (for example, only core members can view pricing strategies). -**Encryption and audit**: Enable end-to-end encryption and keep operation logs to prevent leakage and traceability. -**Mark sensitivity**: Use a label (such as "Confidential-2025Q1 Release") to clarify the status of the content. Once this information is leaked, it may lead to legal risks or loss of competitive advantage, and it must comply with corporate confidentiality agreements (NDA) and data protection regulations (such as the GDPR).