In the gym member recruitment activities, female users pay attention to the characteristics of their external image, and preferential programs must be designed with attractiveness and respect in mind to avoid stereotypes. The following are some specific suggestions, combining psychological motivation and actual needs： --- ### **1. Value-added services with image management as the core** -**Free posture assessment + private lessons** Provide the first-time "posture analysis report"+1 private course (for common problems such as round shoulders and forward pelvic tilt), highlighting "scientific improvement of temperament" rather than simple weight loss, and meeting women's needs for health and beauty. -**Outfit guidance and cooperation** Cooperate with local clothing stores to give away “sports wear guides” or discount coupons to associate fitness results with daily life scenes. ### **2. Social motivation and sense of belonging to the group** -**Girlfriends group discount** 3 people apply for a card at the same time to waive the annual fee for 1 person, or give away group private lessons to use women's social attributes to promote transformation. -**Theme community activities** Such as the “21-Day Vest Line Challenge Group”, complete the goal to get 50% of the membership fee back, and provide a check-in template for easy sharing in the circle of friends. ### **3. Visualization of long-term value** -** "Transformation Archives" Project** Take a body comparison photo (professional lighting/angle) for free once a month, and make a video review at the end of the quarter to satisfy the psychology of recording growth. -**Phased rewards** 8 consecutive attendance, a small bubble cleaning in the beauty salon is given to the beauty salon to associate fitness with skin management. ### **4. Design of time flexibility** -**Special rights and interests during the menstrual period** Membership can be suspended for 3 days a month (advance appointment required), and soothing yoga class options are available to reflect an understanding of women's health. -**Parent-child friendly time** Temporary child care services are provided free of charge during the morning hours of weekdays to solve the actual pain points of the Bao Ma group. ### **5. Water test type low-cost inlet** -**99 yuan experience package** Including 2 group classes + 1 Pilates equipment experience + exercise headband, the full amount can be deducted for subsequent card purchases to reduce the threshold for decision-making. --- ###**Precautions：** -**Avoid body shaming tactics**: Propaganda focuses on “strength enhancement” and "energy management” rather than "weight loss”, for example, replace ”get rid of fat“ with ”say goodbye to sedentary lumbar acid". -**Privacy protection**: Physical test data is limited to one-to-one communication only, and members will never disclose before and after photos unless authorized. -**Diversified presentation**: Female trainers of different body types and ages are displayed in promotional materials to convey inclusive values. By providing **solutions**instead of creating anxiety, combining fitness with the comprehensive quality of life improvement that women pay attention to can build brand trust for a longer time.