Robots have the ability to be designed and programmed to generate the advantages of products and the reasons for purchasing, which can have an impact on the user's purchasing tendency. In some e-commerce scenarios, intelligent customer service robots may introduce the advantages of the product to users based on the setting information of the product, such as “This mobile phone has an ultra-high-pixel camera, which can take extremely clear and detailed photos, allowing you to record beautiful moments at any time”, or give a reason for purchase,Like “the limited-time promotion is in progress, buying now can save you [X] yuan, which is very cost-effective”. In marketing promotion, robots that use natural language generation technology can produce copywriting for different products in batches, highlighting the advantages and explaining the purchase benefits. However, this influence should be based on the presentation of objective facts. Formal product introduction and marketing should truly reflect product characteristics and values to help users make rational decisions. If you use robots to mislead users in inappropriate ways, such as fictitious advantages, this is unethical and violates business rules.