In sales, companies can adopt the following strategies to improve performance in view of the pragmatic characteristics of Jiangxi people: 1. **Highlight product practicality and cost-effectiveness**: Pragmatic consumers usually pay attention to the practicality and cost-effectiveness of products. Therefore, companies can emphasize the actual benefits and value brought by products in sales. For example, they can be attracted by demonstrating cost savings, long service life or the versatility of products. 2. **Real cases and customer testimonials**: Provide real customer cases and testimonials to prove how products or services bring value in actual applications. Pragmatic consumers are more inclined to believe reliable information rather than just marketing propaganda. 3. **Emphasis on return on investment**: For corporate customers, especially those who focus on pragmatism, it may be more effective to show how products or services can bring return on investment in the long run. Financial analysis or specific ROI calculations can be provided. 4. **Direct communication and transparent explanation**: Pragmatic customers tend to prefer simple and direct communication methods and value transparency. In the sales process, try to avoid overly complex terms and ambiguous information, and provide clear prices, conditions and after-sales service details. 5. **Convenience and accessibility**: Ensure that the purchase channels and after-sales services of products are convenient and easy to access. Pragmatic people usually value saving time and energy, and easy purchase and simplified processes will increase their willingness to buy. 6. **Local culture integration**: Understanding and integrating local culture and habits can increase the affinity of products. For example, using local festivals, customs or cultural themes for marketing can make it closer to target customers. By understanding the pragmatic characteristics of customers and effectively applying them to sales strategies, the company will be able to better meet the needs of the Jiangxi market and improve overall sales performance.