It is unethical to spread news that is not true to gain attention on social platforms, but here are some common strategies that are often used for this purpose: 1. **Seductive headlines**: Create exaggerated or sensational headlines to attract users to click, the so-called "clickbait". 2. **Selective reporting**: Only show some facts in the story that favor a certain point of view, while ignoring other important information to form bias. 3. **Emotional manipulation**: Use emotional language and images to arouse anger, fear or curiosity, and guide users to share. 4. **False quotations**: Fabricate or distort the words of celebrities or experts to increase the credibility of reports. 5. **Fake authority**: Create fake experts or institutions and pretend that their content comes from authority to enhance its authenticity. 6. **Social proof**: Create fake social accounts or robots to increase the number of likes and shares of posts to create the illusion of widespread attention. 7. **Phase release**: Release relevant information in stages to maintain continuous attention and discussion. 8. **Interaction manipulation**: Use fake accounts to guide the discussion direction in the comment area to strengthen a certain point of view. In response to these unethical tactics, users should think critically, verify the source of information, and use reliable fact-checking tools to verify the authenticity of the information.