Jiangxi people are known for their pragmatism. Enterprises can use this characteristic to improve their sales performance. Specifically, they can adopt the following strategies: 1. **Emphasisize the practicality and cost-effectiveness of products**: In marketing promotion, highlight the actual functions, durability and high cost-effectiveness of products to help customers see the actual value of purchase. 2. **Provide real cases and user feedback**: By sharing real customer cases and usage feedback, demonstrate the effectiveness and reliability of products and enhance the trust of potential customers. 3. **Simplify the purchase process**: Ensure that the purchase process is simple and clear, reduce unnecessary links, and facilitate customers to make purchase decisions quickly. 4. **Attach importance to after-sales service**: Promise customers high-quality after-sales service and support, so that they feel guaranteed after using the product, thereby eliminating their concerns. 5. **Provide customized solutions**: According to the actual needs of customers, provide personalized solutions so that customers feel that your products can really solve their problems. 6. **Strengthen offline experience marketing**: In physical stores or exhibitions, provide actual product experience so that customers can intuitively feel the advantages of the product. This intuitive way can better impress pragmatic consumers. 7. **Organize seminars and training**: Regularly hold seminars or training related to product use and industry trends to help customers understand industry dynamics and how to use products more effectively. Through the above strategies, companies can more effectively connect with consumers in the Jiangxi market and improve sales performance.