To set up a personalized recommendation system on a shopping website so that male users are more inclined to buy luxury goods and high-end electronic products, the following aspects can be considered: 1. **User data analysis**: - Collect and analyze user behavior data, such as browsing history, purchase records, search keywords, etc., to understand male users' preferences and shopping habits. - Use user portraits to build a model of male users' interests and needs, and identify potential target users of luxury goods and high-end electronic products. 2. **Recommendation algorithm optimization**: - Apply content-based recommendations, focusing on recommending products similar to luxury goods or high-end electronic products that users have previously purchased or browsed. - Introduce collaborative filtering algorithms to recommend luxury goods and high-end electronic products based on the behaviors of similar users to improve the relevance of recommendations. - Combine deep learning models to explore users' potential needs and provide personalized product recommendations for male users. 3. **Product display and marketing strategy**: - Display luxury goods and high-end electronic products that male users may be interested in on the website homepage and recommendation pages to guide them to click and buy. - Use promotional strategies such as limited-time discounts and bundled sales to attract male users to buy high-end products. - Carefully design product descriptions and pictures to highlight the uniqueness and value of luxury goods and high-end electronic products to increase the desire to buy. 4. **Personalized customer service and interaction**: - Provide personalized customer service recommendations, actively recommend relevant luxury goods and high-end electronic products to male users, increase interaction and stickiness. - Push personalized discount information and shopping suggestions to male users through channels such as email and push notifications to improve purchase conversion rate. 5. **Social proof and evaluation mechanism**: - Display other male users' evaluations and recommendations on luxury goods and high-end electronic products to enhance the trust of potential buyers. - Encourage users to share their purchase experience and interact on social media to generate word-of-mouth effects and enhance the attractiveness of products. Through the above strategies, a personalized recommendation system can be effectively set up to promote male users' purchase tendency for luxury goods and high-end electronic products.