In the marketing process, if we take the characteristics of Jiangxi consumers that they consider to be "pragmatic" as a starting point, we can refine the sales strategy from the following aspects. Remember that when taking advantage of regional characteristics, we must respect individual differences and base our marketing on data and facts: 1. Highlight the actual value and cost-effectiveness of the product • Emphasize the actual functions, stability and long-term use value of the product or service; • Use cases, user stories and data to prove that the product can bring tangible benefits to customers and avoid unrealistic exaggeration. 2. Use a real and straightforward communication method • Reduce lengthy decorations in sales talk and promotional materials, and focus on introducing product features in an intuitive and clear way; • Explain the benefits in simple and easy-to-understand language, avoid exaggeration and false promises, which is more in line with the psychological expectations of pragmatic consumers. 3. Make full use of customer reviews and word-of-mouth marketing • Invite Jiangxi customers who have used the product to share their real experience and build trust; • Use third-party reviews or authoritative certification to prove the advantages of the product. 4. Provide transparent pricing and flexible after-sales service • Ensure that the pricing structure and preferential information are intuitive and clear for consumers to understand at a glance; • Establish clear and executable after-sales commitments and service processes to enhance consumers' recognition of product value. 5. Combine local culture and scene marketing • For the Jiangxi market, local elements can be appropriately introduced in the promotion to establish regional emotional resonance; • Adjust product recommendations and solutions according to local actual needs and living habits, and increase cases close to real life. 6. Pay attention to data and proof of effect • Use market research and consumer feedback to continuously optimize marketing strategies; • In the sales process, combine data to show product effects (such as before and after comparison, ROI, etc.) so that pragmatic consumers can see clear benefits. In short, when grasping the characteristic of "pragmatism", marketing information should be constructed with a realistic attitude and avoid empty promises. Through transparency, authenticity and docking with local actual needs, it can not only increase the purchasing willingness of consumers in Jiangxi, but also establish the credibility and image of the company in the minds of consumers.