In Jiangxi, since consumers are generally regarded as pragmatic and value-oriented, companies can use this feature in sales to improve performance through the following strategies： ###1. **Product strategy: emphasize practicality and cost performance** 1. **Highlight core functions** - Avoid excessive packaging or complex concepts, and directly demonstrate the core functions, durability and long-term benefits of the product. For example, quantifiable indicators such as “30% power saving” and “3 years extension of service life” are emphasized. 2. **Strengthen cost performance** -Provide clear cost-benefit analysis, such as “the daily cost is only X yuan” and “the lowest unit price in similar products”, and use data to prove the economy of the product. 3. **Localization adaptation** -Adjust product design (such as moisture-proof appliances and high-temperature-resistant building materials) according to Jiangxi's geography or living habits to meet actual needs. ###2. **Communication strategy: Use facts and figures to convince** 1. **Case studies** -Provide use cases of local users, such as “a factory in Nanchang has increased its efficiency by 20% after adopting this equipment” to enhance its credibility. 2. **Comparative display** -Visually compare the function, price, and durability with competing products, and present them in the form of tables or charts to reduce abstract descriptions. 3. **Professional endorsement** - Display authoritative certifications (such as national standards, industry awards), test reports or third-party evaluation results to strengthen reliability. ###3. **Price strategy: Transparency and Long-term value** 1. **Refuse invisible consumption** -Clearly list the price and split the cost details (such as logistics and installation) to avoid subsequent price increases causing a crisis of trust. 2. **Long-term value calculation** -Provide ”full life cycle cost" analysis. For example, tool products can calculate “single-use cost” to highlight long-term savings. 3. **Stepped discount** -For bulk purchases or long-term cooperative customers, design ladder discounts (such as “10% off for 10 pieces, 30% off for 100 pieces”) to meet the cost sensitivity of pragmatic customers. ###4.**Service strategy: ensure after-sales and reliability** 1. **Extended warranty period** -Provide longer warranty services than industry standards (such as ”three-year free renewal") to reduce customers' worries. 2. **Quick response mechanism** -Promise services such as ”24-hour on-site maintenance“ and ”temporary replacement of spare machines" to enhance the service experience. 3. **Regular return visits and feedback** -Establish customer files, regularly follow up on usage and provide maintenance recommendations to enhance customer stickiness. ###5. **Channel Strategy: Localization Trust Building** 1. **Physical experience point** -Set up direct stores or cooperative exhibition halls in key cities in Jiangxi to allow customers to experience products on the spot and reduce purchase doubts. 2. **Community penetration** -Cooperate with local communities, chambers of commerce or industry associations to establish brand reputation through public welfare forms such as sponsored activities and free testing. 3. **Localization team** -Hire a local sales team in Jiangxi to use dialect and cultural identity to get closer and improve communication efficiency. ###6.**Promotion strategy: precise and pragmatic** 1. **Bundled practical gifts** -Give practical accessories related to the main product (such as purchasing agricultural machinery to send maintenance packages), rather than flashy gifts. 2. **Trade-in** -For consumer durables (such as household appliances and tools), a discount recycling campaign for old products has been launched to meet the needs of pragmatic renewal. 3. **Limited-time warranty commitment** -Launched policies such as ”buy expensive, refund the difference“ and ”lowest price within three months" to eliminate customers' concerns about short-term price reductions. ### Precautions： -**Avoid the trap of stereotypes**: Although regional culture has a certain reference, it is necessary to adjust the strategy in accordance with specific customer needs to avoid excessive dependence on labeled cognition. -**Continuous collection of feedback**: Through questionnaires, customer interviews, etc., regularly verify the effectiveness of the strategy and iteratively optimize it. Through the above methods, the company can transform the “pragmatic” characteristics into sales advantages, establish a “reliable and cost-effective” brand image, and thus achieve performance growth in the Jiangxi market.