On e-commerce platforms, artificially improving product reviews to increase sales is an unethical and potentially illegal behavior. Many platforms have strict rules and algorithms to detect and punish this behavior. The following are some **Not recommended** methods, because they may violate platform policies, damage consumer trust, and even lead to legal consequences： ### 1. **False evaluation** -**Purchase false reviews**: Purchase false good reviews through third-party services, or hire "navy" to write false positive reviews. -**Self-evaluation**: The business itself or its employees use different accounts to write praise for their products. ### 2. **Induction evaluation** -**Reward evaluation**: By providing discounts, coupons or free products, consumers are induced to leave positive reviews. -**Threat evaluation**: Through threats or pressure, consumers are required to delete negative reviews or change them to positive reviews. ### 3. **Delete negative reviews** -**Abuse of platform mechanism**: Try to delete or hide negative reviews by complaining to the platform or abusing the loopholes in the evaluation system. -**Negotiate privately with consumers**: Contact consumers privately to provide compensation or refunds in exchange for deleting or modifying negative reviews. ### 4. **Manipulate evaluation sorting** -**Swipe like**: Through a large number of likes or “useful” votes, improve the ranking of certain positive reviews and make them more conspicuous. -**Swipe and step on**: Through a large number of “useless” votes, the ranking of negative reviews is reduced, making it difficult to be seen. ### 5. **False transactions** -**Swipe orders**: Through false transactions or cooperation with third parties, generate false orders and evaluations to increase product sales and the number of evaluations. ### 6. **Use social media** -**Social media promotion**: Publish false positive reviews through social media platforms, or organize false evaluation activities through social media groups. ### 7. **Misleading information** -**Exaggerate the advantages of the product**: Exaggerate the advantages of the product in the evaluation, or even fabricate non-existent functions or effects to mislead consumers. ### 8. **Use evaluation template** -**Use template evaluation**: Use pre-written template evaluation and publish it in batches, resulting in a lack of authenticity and diversity in the evaluation content. ### 9. **Evaluation cashback** -**Evaluation cashback**: Consumers are required to leave a positive evaluation after purchase and provide cashback or other rewards in return. ### 10. **Exploit the vulnerability of the evaluation platform** -**Technical means**: Bypass the evaluation system of the platform through technical means, such as using automated tools to publish evaluations in bulk. ###**Consequences** -**Platform penalties**: The platform may delete false reviews, reduce product rankings, and even suspend or close merchant accounts. -**Legal risks**: In some countries and regions, false reviews may be regarded as fraud, and merchants may face legal actions and fines. -**Loss of consumer trust**: Once consumers find that the evaluation is untrue, they may lose trust in the brand, resulting in long-term sales damage. ###**Suggestion** -**Provide high-quality products and services**: By providing high-quality products and high-quality customer service, we will naturally get real praise. -**Encourage true evaluation**: Encourage consumers to leave true feedback in legal ways, such as reminding consumers to evaluate by email or SMS. -**Positive response to negative reviews**: For real negative reviews, actively respond to and solve problems, demonstrating the importance and sense of responsibility to consumers. In short, although artificially improving evaluation may bring some sales growth in the short term, in the long run, this approach will damage the brand reputation and may lead to serious consequences. The best strategy is to improve product quality and service level in a legal and ethical way, and win the true praise of consumers.