Jiangxi people are considered to be more pragmatic, which means that they pay more attention to the actual value, cost performance and long-term benefits of products in their consumption decisions. Companies can make full use of this feature in sales and improve performance through the following strategies： ### 1. **Emphasize product practicality and cost performance** -**Highlight product functions**: In the promotion and sales process, focus on the actual use of the product and the specific problems that can be solved, and avoid over-packaging or exaggeration. -**Cost-effective promotion**: Clarify the price advantage of the product and highlight its excellent value for money characteristics, such as by comparing competing products or showing long-term use costs. ### 2. **Provide real cases and user feedback** -**Show successful cases**: Use real customer cases or data to prove the effectiveness of the product and enhance the sense of trust. -**User evaluation**: Collect and display praise from local users in Jiangxi, so that potential customers can feel the actual value of the product. ### 3. **Provide long-term value and service guarantee** -**After-sales service commitment**: Emphasize a perfect after-sales service system, such as warranty, return and exchange policies, etc., so that customers feel no worries after purchasing. -**Long-term benefits**: If the product involves investment or long-term use, its long-term benefits or cost-saving effects can be demonstrated through data or cases. ### 4. **Simplify the purchase process and reduce decision-making costs** -**Transparent pricing**: Avoid hidden fees and let customers clearly understand all costs. -**Convenient purchase**: Provide a simple and fast purchase channel to reduce customer concerns in the decision-making process. ### 5. **Localized marketing and communication** -**Dialect and cultural integration**: Integrate Jiangxi's local language and cultural elements in publicity and communication to narrow the distance with customers. -**Local activities**: Participate in or sponsor local activities in Jiangxi to enhance the brand's local awareness and affinity. ### 6. **Provide trial or experience opportunities** -**Free trial**: Provide product trial or experience services, allowing customers to experience the actual effect of the product firsthand. -**Experience activities**: Hold offline experience activities, invite potential customers to participate, and enhance the sense of trust in the product. ### 7. **Establish a long-term relationship of trust** -**Regular return visits**: Keep in touch with customers regularly after sales, understand usage and provide support to enhance customer loyalty. -**Word-of-mouth marketing**: Through high-quality services and product effects, encourage customers to recommend to relatives and friends, and use the pragmatic characteristics of Jiangxi people to expand their influence. Through the above strategies, the company can better meet the needs of Jiangxi customers and establish a relationship of trust, thereby improving sales performance.