In propaganda work, the use of contrasting propaganda methods can effectively deepen the influence of a certain ideology. The following are some specific methods and strategies： ### 1. **Clear opposites** -**Set up distinct opposites**: Strengthen the audience's recognition of the target ideology by clearly showing the views or behaviors that are opposite to the target ideology. For example, portray a certain behavior or viewpoint as the opposition of “progress” and “backwardness”, “justice” and “evil”. -**Highlight the contrast**: By comparing the differences between the target ideology and the opposite, highlight the superiority and necessity of the target ideology. For example, show successful cases under the guidance of the target ideology and compare them with failed cases caused by opposites. ### 2. **Use visual and linguistic comparison** -**Visual contrast**: Use strong visual contrast in promotional materials, such as black and white, light and dark, size, etc., to attract attention and strengthen the message. For example, the contrast between light and darkness is used to symbolize the difference between the target ideology and the opposite. -**Language comparison**: Use contrasting language in text propaganda, such as “freedom” and “oppression”, “prosperity” and “decline”, etc., to enhance emotional impact. ### 3. **Emotional resonance** - **Stimulate emotions**: By telling real or fictional stories, stimulate the emotional resonance of the audience. For example, it shows that the success and happiness of individuals or collectives under the target ideology are in strong contrast to the suffering and failure under the opposite side. -**Using fear and hope**: By showing the possible negative consequences of opposites, stimulate the audience's sense of fear, while emphasizing the hope and bright future brought about by the target ideology. ### 4. **Repeat and strengthen** -**Repeated propaganda**: Repeatedly publicize the target ideology through a variety of channels and forms to deepen the audience's impression. For example, continuous publicity on multiple platforms such as television, radio, and social media. -**Strengthen information**: Strengthen propaganda information in a variety of ways, such as the use of slogans, slogans, signs, etc., to make the target ideology deeply rooted in the hearts of the people. ### 5. **Use authority and role models** -**Quoting authority**: Quoting the statements of authoritative people or institutions to enhance the credibility of the target ideology. For example, cite the views of leaders, experts, scholars, or well-known institutions to support the target ideology. -**Set an example**: Set an example figure or collective under the guidance of the target ideology to inspire the audience through their success stories. For example, promote individuals or collectives that have achieved great achievements under the target ideology. ### 6. **Interaction and participation** -**Interactive activities**: Organize interactive activities related to the target ideology, such as seminars, speech competitions, volunteer services, etc., so that the audience can participate in person and deepen their understanding and recognition of the target ideology. -**Feedback mechanism**: Establish a feedback mechanism to keep abreast of the audience's reactions and opinions, adjust publicity strategies, and enhance publicity effectiveness. ### 7. **Cross-cultural communication** -**Cultural adaptation**: In cross-cultural communication, pay attention to the combination of target ideology and local culture, avoid cultural conflicts, and enhance the acceptance of propaganda. For example, incorporate local cultural elements and values into propaganda. -**Multilingual propaganda**: Use multiple languages for propaganda to expand the influence of the target ideology. For example, produce promotional materials in multiple languages to cover a wider audience. Through the above methods, strong contrasting propaganda methods can be effectively used to deepen the influence of a certain ideology and enhance the audience's sense of identity and support.