In the gym's membership recruitment activities, women may pay more attention to the characteristics of their external image, and a more attractive membership discount plan can be designed. Here are some specific strategies： ### 1. **Image enhancement package** -**Combination of beauty and fitness**: Provide packages in cooperation with beauty salons, such as free beauty treatments, skin tests or makeup courses, as a benefit for membership. This can not only attract female members, but also make them feel a full range of image improvement. -**Image consulting services**: Provide free image consulting services for new members to help them formulate personalized fitness and dress recommendations to enhance their overall image. ### 2. **Exclusive female courses** -**Women's exclusive courses**: Design fitness courses specifically for women, such as yoga, Pilates, dance, etc., emphasizing the effect of these courses on body shaping and temperament improvement. -**Postpartum recovery courses**: Special recovery courses are provided for postpartum women to help them regain their figure and self-confidence. ### 3. **Social and sharing platform** -**Women's community activities**: Regularly hold women-only social activities, such as health lectures, fashion sharing sessions, etc., to enhance the interaction and sense of belonging between members. -**Check-in rewards**: Members are encouraged to share fitness results on social media, and a check-in reward mechanism is set up. For example, after reaching a certain number of check-in, they can get free courses or beauty products. ### 4. **Personalized fitness plan** -**Customized fitness plan**: Provide new members with personalized fitness plans, emphasizing targeted shaping effects, such as thin legs, thin waists, etc., to meet their attention to external image. -**Regular evaluation and feedback**: Provide regular physical evaluation and feedback to help members see their progress and enhance their motivation for continuous fitness. ### 5. **Offers and gifts** -**Membership gifts**: Provide image-related gifts, such as fitness equipment, beauty products, fashion accessories, etc., to increase the attractiveness of membership. -**Limited-time discount**: Set up a limited-time discount, such as the first 100 applicants can enjoy a half-price discount or free courses to create a sense of urgency. ### 6. **Combination of health and beauty** -**Healthy eating guidance**: Provide healthy eating guidance to help members improve their skin and figure through diet, emphasizing the effect of both internal and external cultivation. -**Nutritional supplement discounts**: Cooperate with nutrition brands to provide members with exclusive nutritional supplement discounts to help them better achieve their fitness goals. ### 7. **Flexible membership system** -**Flexible membership card**: Provide flexible membership card options, such as pay-per-view, monthly, quarterly, etc., to meet the needs of different women. -**Family or friend package**: Launched a family or friend package to encourage women to join with family or friends and increase socialization and interaction. ### 8. **Member recommendation rewards** -**Recommendation reward mechanism**: Set up a member recommendation reward mechanism, such as recommending new members to get free courses or beauty products, to motivate existing members to take the initiative to promote. Through the above strategies, gyms can better attract female members, satisfy their attention to external image, and enhance member satisfaction and loyalty.