When using a trademark without authorization, the key to reducing the risk of infringement is to avoid causing consumers to confuse, misidentify or dilute the significance of the trademark. The following are some strategies to reduce the risk of infringement by changing the way of use： ### 1. **Clearly distinguish uses** -**Non-commercial use**: If the purpose of using the trademark is non-commercial (such as education, commentary, news reporting, or parody), fair use can be advocated. Make sure that the use method does not make consumers mistakenly believe that it is related to the trademark holder. -**Descriptive use**: If the trademark is used to describe a product or service (such as “mobile phone case for iPhone”), make sure the use is descriptive and not to imply association with the trademark holder. ### 2. **Avoid the significance of trademarks** -**Do not highlight the trademark**: Avoid displaying the trademark in an eye-catching manner, such as avoiding the use of the same font, color, or design style as the trademark holder. -**Add a disclaimer**: When using a trademark, it is clearly stated that it has nothing to do with the trademark holder. For example: “This product has nothing to do with [trademark holder] and is used without authorization. ” ### 3. **Modify design elements** -**Change the visual elements**: Significantly modify the trademark to make it visually distinct from the original trademark. For example, change the color, font, graphics, or layout. -**Add unique elements**: Add your own brand logo or other unique elements next to the trademark to make a clear distinction. ### 4. **Avoid using it on core goods or services** -**No direct competition**: Avoid using trademarks on goods or services that are the same or similar to the trademark holder to reduce the possibility of confusion. -**Cross-industry use**: If the trademark is used in a completely different industry or field, the risk of infringement may be low, but caution is still required. ### 5. **Limit the scope of use** -**Small-scale use**: Restrict the scope of use of trademarks, such as only in specific regions or channels, to reduce the possibility of being discovered by trademark holders. -**Short-term use**: If it is temporary use (such as promotional activities), the risk of long-term infringement can be reduced. ### 6. **Legal advice** -**Seek legal advice**: If you are not sure whether it is infringing, consult an intellectual property lawyer to evaluate the legality of the use method. -**Understand relevant laws**: Be familiar with the trademark laws of your country or region, and understand legal concepts such as fair use and descriptive use. ### 7. **Avoid diluting or derogating trademarks** -**Do not damage the reputation of the trademark**: Avoid using trademarks in ways that may damage the reputation of the trademark, such as for low-quality or irrelevant products. -**Does not imply association**: Avoid consumers mistakenly believing that your product or service is associated with or authorized by the trademark holder. ### 8. **Consider alternatives** -**Use common names**: If possible, use common names or descriptive words instead of trademarks. -**Create your own brand**: Develop your own brand identity and avoid relying on other people's trademarks. ### Important note： Even if the above measures are taken, unauthorized use of the trademark may still constitute infringement. The safest way is to obtain formal authorization from the trademark holder. If authorization cannot be obtained, it is recommended to avoid the use of the trademark completely, or use a completely different logo to reduce legal risks.