Malicious comment attacks on e-commerce websites are an unethical and potentially illegal behavior that not only damages the reputation of sellers, but may also have a negative impact on consumers and other stakeholders. The following are some strategies that may be used maliciously, but please note that these behaviors are **not recommended and should be avoided**： ### 1. **False comments** -**Exaggerate the problem**: Malicious reviewers may exaggerate or fabricate the defects of the product, claiming that the product has serious problems, even if it does not actually exist. -**Fictitious experience**: Reviewers may have never purchased the product, but still post false negative reviews to create the impression that the product is unreliable. ### 2. **Repeat release** -**Multiple comments**: The same user or multiple users may repeatedly post the same negative comments to increase their visibility and influence. -**Different accounts**: A malicious attacker may use multiple accounts to post similar negative comments to create the illusion of a large number of negative feedback. ### 3. **Personal attack** -**Targeting sellers**: Commenters may personally attack sellers, accusing them of dishonesty, unprofessionality, or irresponsibility, rather than targeting the product itself. -**Malicious labels**: Put negative labels on sellers, such as ”scammers“, ”black-hearted merchants", etc., to damage their reputation. ### 4. **Time-focused attack** -**Specific time period**: Malicious commenters may focus on posting a large number of negative comments in a short period of time, especially when sellers launch new products or promotions to maximize sales. -**Holidays or peak periods**: Post malicious comments during peak shopping periods (such as Double 11 and Black Friday) to affect sellers' sales performance. ### 5. **Exploit platform vulnerabilities** -**Abuse of the scoring system**: Malicious reviewers may abuse the platform's scoring system and deliberately give sellers low scores, even if the product or service is not bad. -**False reports**: Malicious commenters may falsely report the seller's products or reviews, trying to get the platform to delete the seller's positive reviews or remove the products from the shelves. ### 6. **Misleading information** -**Mischaracterization**: Reviewers may deliberately mischaracterize the function or purpose of the product to mislead potential buyers. -**Taken out of context**: Reviewers may intercept part of the product's information or pictures and post negative comments out of context to create the impression that the product is unreliable. ### 7. **Incite emotions** -**Create panic**: Commenters may post false information about product safety issues, incite panic among consumers, and cause buyers to distrust the product. -**Cause controversy**: By posting controversial or inflammatory comments, it causes negative emotions of other users and further damages the seller's reputation. ### 8. **Take advantage of competitors** -**Hire navy**: Competitors may hire navy or malicious commenters to post negative reviews specifically for a seller in order to weaken its market competitiveness. -**Imitating consumers**: Malicious commenters may pretend to be ordinary consumers and post seemingly authentic negative comments to increase their credibility. ### 9. **Malicious pictures or videos** -**Evidence of forgery**: Commenters may upload forged pictures or videos claiming that the product has quality problems or is damaged to mislead other consumers. -**Visual content taken out of context**: Misleadingly show product defects by intercepting or editing pictures or videos, even if this is not the case. ### 10. **Use social media** -**Cross-platform attack**: Malicious commenters may spread negative comments on social media, further expand their influence, and even trigger a collective boycott of sellers by the public. -**False exposure**: Publish false “exposure” content through social media, claiming that the seller has fraud or other improper behavior to damage its reputation. ### 11. **Manipulation algorithm** -**Keyword abuse**: Malicious commenters may use certain keywords in their comments to trigger the platform's algorithm, causing sellers' products or comments to be downgraded or hidden. -**Duplicate keywords**: By reusing certain negative keywords, malicious reviewers may affect sellers' search rankings and make their products more difficult for potential buyers to discover. ### 12. **Use the return policy** -**Malicious returns**: Reviewers may maliciously return the product after purchasing it and claim in the comments that there is a serious problem with the product, even if there is actually no problem with the product. -**False reasons for return**: Reviewers may provide false reasons for the return and exaggerate these issues in the comments to damage the seller's reputation. ### 13. **Impersonate consumers** -**Disguised as a real buyer**: Malicious commenters may pretend to be real buyers and post seemingly authentic negative comments to increase their credibility. -**Imitating real reviews**: By imitating the review style of real buyers, malicious commenters may post seemingly authentic negative reviews to mislead other consumers. ### 14. **Use platform policy** -**Abuse of complaint mechanism**: Malicious commenters may abuse the platform's complaint mechanism and frequently complain about the seller's products or services to attract the attention of the platform and damage the seller's reputation. -**False reporting**: By falsely reporting the seller's products or reviews, malicious commenters may try to get the platform to delete the seller's positive reviews.