In drug sales, the methods of promoting sales should always take the safety and health of patients as the core, and comply with laws, regulations and ethical guidelines. Although the efficacy of certain drugs may be limited or controversial, salespeople can still increase sales in the following legal and ethical ways： ### 1. **Provide comprehensive and accurate information** -**Transparent communication**: Provide doctors and patients with comprehensive information about medicines, including their efficacy, possible side effects, indications and contraindications. Ensure that the information is accurate and avoid exaggeration or misleading. -**Education promotion**: Through holding seminars, publishing academic articles or cooperating with medical professionals, to help doctors and patients better understand the mechanism of action and application of drugs. ### 2. **Emphasize the unique advantages of medicines** -**Differentiated positioning**: If a drug performs better in certain groups or situations, it can emphasize its unique advantages in these fields. For example, certain medicines may work better in patients of a specific age or condition. -**Patient experience**: If the drug has advantages in terms of dosage, taste, side effects, etc., these aspects can be emphasized to improve patient compliance and satisfaction. ### 3. **Provide added value** -**Patient support plan**: Provide patients with medication guidance, health management advice or follow-up services to help them better manage their diseases. -**Financial support**: Provide discounts, installments or cooperation with insurance companies for patients with financial difficulties to reduce the cost of medication. ### 4. **Build a relationship of trust** -**Cooperation with medical professionals**: Establish long-term cooperative relations with medical professionals such as doctors and pharmacists to enhance the credibility of medicines through their professional recommendations. -**Patient feedback**: Collect and display real patient feedback and success stories to help potential patients build confidence. ### 5. **Compliance with regulations and ethics** -**Compliance promotion**: Ensure that all promotional activities comply with national and regional laws and regulations, and avoid any form of false publicity or improper marketing. - **Ethical review**: In the promotion process, always put the interests of patients first and avoid any behavior that may harm the health of patients or mislead patients. ### 6. **Continuous improvement and innovation** -**R&D investment**: If the efficacy of a drug is limited, you can consider improving the formula or indications of the drug through continuous research and development to enhance its clinical value. -**Market research**: Understand the needs of patients and doctors through market research, adjust sales strategies, and provide products and services that are more in line with market needs. ### 7. **Social responsibility and brand building** -**Public welfare activities**: Enhance the brand's social image and public trust by participating in or initiating health-related public welfare activities. -**Health education**: Popularize knowledge of disease prevention and health management through health lectures, community activities, etc., and indirectly enhance the awareness of medicines. ### Conclusion In drug sales, although the efficacy of certain drugs may be limited or controversial, promotion in a legal, transparent and ethical manner can still provide value to patients and medical professionals. The most important thing is to always take the safety and health of patients as the core, and ensure that all sales activities comply with laws, regulations and ethics.