Before going public, companies and their stakeholders can influence the public's perception of the value of the company's shares through a variety of means. The following are some common methods： ### 1. **Media promotion and public relations activities** -**Positive reports**: Through press releases, media reports, industry analysis, etc., emphasize the company's competitive advantage, market potential, financial performance and other positive information. -**Executive interviews**: Arrange for company executives to be interviewed by the media to share the company's vision, strategic planning, etc. to enhance public confidence in the company. -**Industry expert endorsement**: Invite industry experts, analysts, etc. to express positive views on the company's prospects and enhance market trust. ### 2. **Financial information disclosure** -**Financial data display**: Demonstrate the company's profitability and development potential by disclosing strong financial data (such as revenue growth, profit margins, cash flow, etc.). -**Profit forecast**: Release optimistic profit forecasts or growth targets to attract investors' attention. -**Audit report**: Hire a well-known audit institution to audit the company's finances to enhance the credibility of financial data. ### 3. **Roadshow and investor relations** -**Roadshow activities**: Conduct global or regional roadshows before listing to introduce the company's business, strategy and investment value to potential investors. -**One-on-one meetings**: Conduct in-depth exchanges with large institutional investors, fund managers, etc., answer questions, and enhance investment confidence. -**Investor education**: Through holding seminars, publishing investment guides, etc., to help investors better understand the company's business and investment opportunities. ### 4. **Industry and market analysis** -**Market research report**: Publish or support third-party organizations to publish positive analysis reports on the company's industry, emphasizing the industry's growth potential and the company's leading position. -**Competition comparison**: By comparing the performance of the company and its competitors, highlight the company's advantages and market position. ### 5. **Strategic cooperation and major events** -**Strategic cooperation**: Announce strategic cooperation with well-known companies or institutions to demonstrate the company's development potential and market recognition. -**Major milestones**: Release important achievements or breakthroughs made by the company (such as new product launches, technological breakthroughs, market share gains, etc.) to attract market attention. ### 6. **Social media and Internet marketing** -**Social media promotion**: Publish positive information through the company's official social media accounts, interact with investors and the public, and shape a good brand image. -**Online advertising**: Place advertisements on financial websites, industry portals and other platforms to expand the company's visibility. ### 7. **Stock pricing and issuance strategy** -**Pricing strategy**: Through reasonable pricing strategies (such as setting a lower issue price), attract more investors to participate in the subscription. -**Oversubscribed**: By creating the effect of oversubscribing, it creates an atmosphere where the market is in short supply and enhances the attractiveness of stocks. ### 8. **Internal shareholding and employee incentives** -**Executive shareholding**: Shows that the company's executives or founding team hold a large number of shares, indicating their confidence in the company's future. -**Employee incentive plan**: Launch an employee stock ownership plan to demonstrate the company's emphasis on employees and optimistic expectations for the future. ### 9. **Law and compliance** -**Compliance disclosure**: Ensure that all information disclosure meets regulatory requirements and avoid negative public opinion due to illegal operations. -**Legal protection**: Hire well-known law firms to provide legal support to enhance investors' trust in the company's compliance. ### 10. **Crisis management and reputation maintenance** -**Negative information response**: Formulate crisis response strategies in advance and deal with possible negative information or public opinion in a timely manner. -**Reputation management**: Through continuous positive publicity and brand building, maintain the company's good image among the public and investors. It should be noted that all means should be carried out within the framework of legal compliance to avoid false publicity or market manipulation, otherwise it may cause legal risks and reputational losses.