According to the pragmatic characteristics of Jiangxi people, the company can take the following specific measures in its sales strategy to more effectively meet customer needs and improve performance： --- ### **1. Product strategy: emphasize practicality and cost performance** -**Highlight core functions**: In product promotion, dilute flashy additional functions and focus on the ability to solve practical problems. For example, the sales of home appliances can emphasize energy-saving and durable, and low after-sales costs. -**Cost-effective combination**: Provide a clear comparison between the basic model (high cost performance) and the upgraded model (enhanced function) to help customers choose rationally. For example, the “basic package + optional value-added services” model was launched. -**Localization cases**: Use use cases of local users in Jiangxi (such as the application of agricultural equipment in orchards in southern Gannan) to prove the effectiveness of products and enhance credibility. --- ### **2. Price strategy: Transparency and Long-term value** -**Cost splitting quotation**: List the product price composition (such as materials, services, transportation) in detail to reduce customers' doubts about “hidden costs”. -**Long-term income calculation**: For B-side customers, provide input and output analysis tables. For example, industrial equipment sales can compare cost savings data within 3 years after use. -**Ladder discount**: Set up pragmatic rewards such as ”large quantity favorably“ or ”old customer rebates", rather than short-term discount gimmicks. --- ### **3. Channel strategy: close to the actual scene of the customer** -**Sinking market coverage**: Set up experience stores or cooperative outlets in county-level cities or towns to facilitate customers' on-site visits (such as agricultural machinery and equipment, trial services can be provided). -**Deep cultivation of industry channels**: Cooperate with local chambers of commerce and industry associations to spread through word-of-mouth (such as building materials sales and decoration companies holding craft lectures). - **Combination of online and offline**: Provide detailed parameter comparison tools online, and arrange technical personnel to answer questions offline to reduce decision-making concerns. --- ### **4. Communication strategy: direct, evidence-driven persuasion** -**Digital presentation**: Replace subjective slogans with test reports and third-party certifications (such as “National energy-saving certification”). For example, the sales of water purifiers show a comparison chart of water quality testing. -**"Experience first, then pay"**: Provide a trial period or a free experience of some services (such as the SaaS version of the software, the core functions can be opened for a limited time). -**Customer testimony video**: Record real user interviews, focusing on efficiency gains or cost changes before and after use, rather than emotional expressions. --- ### **5. Service strategy: strengthen after-sales and relationship maintenance** -**Commitment to rapid response**: Specify the time limit for repair/return (such as ”24 hours on-site") and write the contract terms. -**Regular return visits**: Take the initiative to provide usage inspections or free maintenance (such as annual inspections of industrial equipment) to prevent problems rather than passively solve them. -**Value-added technical training**: Organize free operation training for B-side customers to reduce their subsequent labor costs. --- ### **6. Cultural adaptation: respect for local business habits** -**Relationship trust is preferred**: Establish contacts through local employees or distributors to avoid over-sales in the early stage and focus on demand understanding. -**Social caution at the dinner table**: Jiangxi's business culture is more substantive, and extravagant hospitality should be reduced, and visits to factories or successful cases should be invited instead. --- ###**Case reference** -**Building materials sales**: For the rural self-built housing market, the “infrastructure housing package” (including necessary main materials + free drawing design) has been launched, the price is transparent and the trouble of matching by customers is eliminated. - **Agricultural equipment**: Cooperate with cooperatives to carry out a "comparative test of increased production per acre", and use actual data to persuade groups to purchase. --- Through the above strategies, the company can accurately connect Jiangxi customers' “pragmatic and frivolous” decision-making psychology, and establish long-term trust, thereby improving the conversion rate and repurchase rate. The key point is: **All commitments need to be verifiable and all values need to be quantifiable**.